Category Archives: Marketing Strategy

如何利用SMS短信广告系统促销

1. 汽车经销商为车主提供汽车日常保养知识、促销信息、提车提醒、车保信息、售后服务优惠信息告知。

2. 房地产公司发布售楼信息。

3. 酒店宾馆到达问候、欢送问候、住店其间商务信息发布、温馨提醒、生日问候、节假日问候、优惠信息告知、受理定房、建议、有奖销售等。

4. 旅游公司发布旅游线路信息、报价等广告、到达问候、欢送告别语、在旅途中给客户发送天气预报,让他们注意天气变化,随时随地传递温馨提示与问候,让他们感觉贵公司与众不同。

5. 销售或服务的促销及公关活动。将公司促销及公关活动的内容以短信的形式发送到用户的手机上可以达到事半功倍的效果。同时还可以发布商店会员通知,进行客户回访,内部员工通知,供应商通知等。

6. 开业庆典。公司开业时需要大规模、全方位的宣传。短信可成为一支广告宣传的轻骑兵。

7. 企业形象宣传。在节日时发送一段文字祝福,例如新年、端午、中秋节等节日。

8. 电子优惠券。先发送一条信息到用户手机上,用户收到短信后可以凭此短信享受购物或服务优惠,享受优惠后,店方可将此短信删除,让用户凭手机短信享受折扣优惠,从而达到刺激消费的目的。

9. 通知客户已到新产品或有新服务,节假日促销活动等广告信息传播。

10. 短信祝福,给客户、员工、合作伙伴、朋友发送节日、生日祝福短信。

11. 跟进中的客户沟通短信,风趣幽默的短信能拉近彼此间距离,创造更多的接触机会。

12. 商场、超市、供货商促销信息群发、商品到货信息通知、缺货订货消息发布、将商场折扣、优惠。

13. 联谊活动通告等消息发送到每个会员。

14. 各类通知、活动、娱乐活动等信息的辅助提醒。

15. 服务相关小知识短信介绍,例如餐馆可进行新菜式、特色菜、时令菜介绍以满足广大食客的尝鲜心态,避免客户流失。

16. 现场抽奖:客人发送短信有机会获得价格优惠,或者赠送特色菜。既提高客人兴致,也可借此获得大量客户手机号,成为未来宣传服务的目标。

 

各行业SMS短信广告实例

1. 房产行业商务短信广告
例:经典楼盘——亮丽明珠山庄,现正公开低价发售,凡凭此条短信至X年X月X日之前至发售现场订购,将获赠第一年全年 物业管理费,前50名再加送名牌1马力冷气机一台,机会不容错过。询问电话:XXXX

2. 旅游景点商务短信广告
例:即日起至10月30日期间,凭此短信到世博园享受50%门票优惠,活动期间更多精彩等着您!订票询问电话:XXXX

3. 零售商业商务短信广告
例:清凉夏日,XX百货全场名牌服饰买满100送30活动现正展开,请快来抢购,活动时间从即日起至8月31日止。询问电话:XXXX
例:热烈庆祝XX超市20周年公司庆典,于8月1日至8月31日期间在超市购买RM30可获赠抽奖券一张,将有机会抽取大奖,询问电话:XXXX

4. 酒楼/排挡商务短信广告
例:XX酒楼吉大店两周年庆典,凭此条短信于10月1日前消费可获50%优惠,且一次性消费满RM300送20%优惠VIP会员卡一张。询问电话:XXXXXXX
例:李总:XX酒楼全体员工预祝您新年快乐,吉祥如意! 并期待与您再聚XX酒楼,共度春节。节日订座热线:XXXXXXX

5. 医院商务短信广告
例:好消息,国内知名保健医师XXX先生8月20日至22日亲临XX保健院坐诊,凭此条短信可免费获赠健康宝宝手册一本。询问电话:XXXXXXX

6. 新品推荐短信广告
例:全新网络电话,超低长话,国内长途低至1仙/1分钟,国际长途同样低至15仙/1分钟,凭此短信安装费20%优惠。详情询问:XXXXXXX。

7. 唱会商务短信广告
例:10月10日刘德华演唱会将在XX市体育场隆重举行,抢票进行时!立即拨打XXXXXXX抢夺门票,赠刘德华签名的限量背包一个,先到先得!

8. 美容院商务短信广告

例:假日化妆及美容课程,附送文凭,教学光盘,美容产品及照片。x月x至x日,电话: xxxxxxx

例:会员回溃大促销:本美容院现在以超值价推出多项美容配套。预约电话: xxxxxxx

例:纤体配套,一个月无限次数以RMxxx,首100位可获得xx%折扣,欲知更多详情,请拨电 xxxxxxxx

例:母亲节大促销:促销日以母亲节当天。电话: xxxxxxxxx

例:绣眉,绣眼线与纹唇.凭此短讯光顾者可获神秘礼物一分,电话: xxxxxxx

例:佳节回馈会员促销配套,古方按摩只需RMxx(原价RMxxx)。欢迎来电 xxxxxxx

例:窈窕身段有妙方,无需节食,打针,吃药。轻轻松松使用本行退出的瘦身产品,以享有惊人的效果.请拨电:xxxxxxx

例:纤体果汁100%纯天然水果配方,数天实现您梦想身段,喝出减康.欢迎来电 xxxxxxx

例:想拥有如鸡蛋般滑嫩而且白稀的肌肤?凭此短讯亲临本店能得获得以特别优惠价RMxxx购买产品,让你梦想成真.

例:成立一周年大优惠,凡在当天(x月x日xxxx年)销费满RMxx将可获的著名品牌xxx美容产品一份(价值RM100)….

例:全新马最大一站式彩妆,护肤,美容,瘦身,水疗服务,电话: xxxxxxxxx

例:快速塑造迷人身段…让你拥有真正的健康…曲线美,联络我们,电话: xxxxxxx

例:一个专为亚洲油性,暗疮,及混合性皮肤而创的完美系列欢迎来电: xxxxxxxx

9.服装行业短信广告:

◆ 客户普遍拥有手机并熟悉短信操作。
◆ 服装行业可以通过该平台管理会员资料,可以通过短信方式给会员贴心的关怀。
◆ 服装行业可以通过短信与会员进行互动,从而让会员更方便、快捷地享受会员的服务。
◆ 服装行业可以通过短信对目标客户进行短信营销。
◆ 服装行业和会员在使用短信平台时,短信服务成本比较的低廉。

【案例分析】 顾客MR Tan,最近买了一件XX店的衬衣,他现在成了XX店的大喇叭(顾客介绍顾客),为什么?

下面是XX店发给MR Tan的其中一条短信:
MR Tan:您好,感谢您选择XX店的衬衣,为了使您的衣物长久如新,请注意洗衣四忌: 1忌久泡,2忌洗衣粉过量,3忌洗衣过程中续添洗衣粉,4忌肥皂、洗衣粉混用—YES!XX店。

节日祝福短信:
MR Tan!送你一件外套,前面是平安,后面是幸福,吉祥是领子,如意是袖子,快乐是扣子,口袋里满是温暖,穿上吧.让它相伴你快乐度过情人节!

每个月,MR Tan都会收到1条来自XX店的短信,有衬衣洗涤保养常识、领带打法、服饰搭配,另外了解到MR Tan喜欢学习,XX店还会发送一些关于世界或国内培训大师的开课行程的短信。

【试试想想】瞬间给一千个顾客发送信息,随后,接了几十个潜在顾客的电话,也成交了几个顾客!

此时你设想一下,你赚的不单只是顾客和财富,而是一套开发顾客的赚钱模式!真正强悍的营销天才会这样做测试!其实顾客维护并不难,只是没找到很好的工 具和方式,顾客在乎的也许不是产品本身的价值有多大,而是一种时常被人惦记的感觉。很多时候,可能就是一条温馨的短信而己。只是您有没有一如继往、坚持不 懈地做下去。

How and What to Sell Online

1) Look at your hobbies and interests. If you like doing something, chances are, you’ll be an expert on the type of products to buy. And, if you know what and how to buy these things, then you’ll be the best salesperson for those products too.

Many businesses begin this way. Scrapbookers who end up with too many products decide to sell (or make) their own. Pet owners who’re looking for the best products for their beloved animals end up knowing how and where to source these items.

2) Look around your home. Are there things that you still need? Maybe you can part with some items and sell them online? Check your garage, your attic, your basement… See what’s been in storage. Are they still in good condition? Then maybe someone else might want them.

3) Make your own products. Write an ebook. Put together a workshop. Design a product. Create an item. Then, sell, sell, sell!

4) Check your contacts’ interests, homes, and products. Maybe you have a partner, friend or relative who can point you towards the right direction. Do they make things that are salable but they’re only interested in making, not selling? Maybe you can sell for them!

5) Be on top of trends. If a movie or book is coming out that’s meant to be really popular, source related products and sell them. Are there big events coming up such as the Olympics, the World Cup, etc? Try to get products that are related to those events and be one of the first to offer them for sale. Or, come up something unique and not easy to obtain.

Hopefully, with these suggestions/ideas, you’ll be on your way to making  money online through selling.

Promotion is Important

There have been people – many people – who have set up a website for their business and sat back expecting it to become lucrative immediately. While the Internet has made business a lot easier for the individual with the intellectual capital to make it happen, there is little scope for making money without investing time and effort. However, compared to setting up a High Street business, the Internet can deliver results for a relatively small outlay on your behalf. An advertising budget makes things easier – no-one would ever deny that – but it is certainly not essential. A bit of time and awareness will also bear results.

The Internet is crawling with forums and message boards. For just about any topic of conversation you can imagine, there will be at least a few message boards on the Internet, each slightly different in the way they look at the subject. Certainly, there will be a message board that discusses things that have a connection with your business. By registering on these forums, you can make your business known to a receptive audience. Many forums have anti-spam measures that prevent you from posting irrelevant content or linking without context, but there are no reasons why you cannot link to your business in the signature box that most allow beneath posts.

Depending on the nature of your business, the possibilities for promotion on the Internet are many and varied, and they make for a real opportunity to drive your business forward, usually at no extra cost to yourself.

SMS Marketing – Important Strategy for Businesses

Selling or marketing an idea, concept, product or service requires quite a lot of ingenuity. As a matter of fact, it is quite difficult to convince others with one particular point of view. Consequently, sellers of products and services are grateful for all the innovative and effective marketing strategies that are being made available to them. The concept of SMS marketing falls in this category. One could go to the extent of calling it a phenomenon – a sure-shot way of reaching a wide-spread base of customers.

More and more companies are using this platform to reach out to their chosen set of customers and buyers. It is quite convenient and cost effective to send an SMS – one that acquaints the users with firms offering new products and services. One could reach a customer and make a connection with him through such messages.

Another factor that goes in favour of SMS text messaging is its delivery in “real time.” As we all know, in sms messaging service, one does not have to wait for eternity to convey one’s thoughts to others.

Messages are not impersonal. Consequently, web based sms marketing and sms text messaging go a long way in building strong customer relationships. The end users are moved by the fact that the brands that they are subscribing to have an interest in them other than a purely business one. The sms gateway could be used by companies to send ring tones, logos, scheduling information, as well as news and updates to its customer base.

Certain guidelines need to be followed though. The SMS messages should be interesting to read and should also contain some information that the end users could use. Moreover, it is better to take the permission of users before sending them sms text messages. In addition, end users should have the option to opt out, if they want to.

To conclude, it can be said that SMS messaging service is a great tool that is at the disposal of companies. They can use this service to reach end users & consumers and establish their brand values in the consumer psyche.

SMS Marketing Strategy

Promotions and advertisements are the most crucial things in your business strategy. If you ignore these things you can not make your customers aware of your products and business. You have to be stay connected with your customers and consumers in order to update them to sell your products. Moreover, if you cannot make your customers know about your business and make them aware of the newest launches how could they probably know what you are offering. Therefore it is quite necessary to adopt better marketing techniques so that you can communicate with the customers and let them know about your latest offers.

Zeroing in on this marketing basic all the business houses keep inventing new and trendy and catchy way of advertising their very products for exclusively their customers. In this world of competition you have to stay ahead and focused on your business matters. Unable to match this you will see nothing of profit and business at the end of the day. Many new tactics have been invented to promote advertisements. SMS marketing is one of the newest marketing methods of world. It is now favored by most of the companies because of its low cost and less time consuming factor. For mainly two reasons many companies have included this medium in their list of medium of advertising. No surprising is the matter that many reputed and high profile companies now prefer this SMS marketing.

The SMS marketing is considered as the most favored technique by most of the companies and it is better than telephonic conversation and also Email marketing. It is better than telephonic conversation as the sales agent doe not have to spend a lot of time to make the customer understand what he is willing to make him understand. This is often found to be resulting in disturbing the customer. It may be that the time the sales person calls the customer; he may not have the time to pay attention to him. Therefore if the SMS marketing technique is used the company can send a message about the latest offers and the newest launches directly to the customerandrsquo;s mobile and he may read it whenever gets enough time. And as SMS is considered as spam free communication there is no chance unlike email marketing in which the mail sent by the company often land in the customerandrsquo;s junk mailbox. And therefore because of these reasons the SMS marketing is considered as the best and the cheapest marketing technique in the present day context.

Not only this, SMS marketing strategy has another very important and useful matter which can help the purpose of the user very much. This is the form of Bulk Short Message Service. The Bulk SMS service is a very useful thing for every company. There are also several advantages of it. In the first case the company can easily issue immediate alerts to their employees about the emergencies and critical situations. . It is also useful in delivering any updates or messages to roaming employees, such as sales people or technicians on the road.

http://www.allbestarticles.com//business/marketing/various-usefulness-of-sms-marketing-strategy.html

Effective SMS strategies to hook your client

By: Lindsey Graham
A recent study by Upstream has revealed insight into the business world of short message service effectiveness.

While SMS is generally thought of as a text messaging service among friends and family, the practice is becoming more common among companies as a way to attract clients. Although a company may use location-, time- and lifestyle-based SMS marketing strategies, Upstream notes that consumers prefer personalized messages.

Of the 2,000 people that were surveyed, approximately 60 percent preferred personalized messages, the study claims.

“Comparing the importance of personalization versus location in receiving mobile ads is especially interesting, given the hype around location-based players such as foursquare, Gowalla, Yelp, Facebook Places or even Google+ with its Latitude check-ins,” Assaf Baciu, senior vice president at Upstream, said. “While location remains an important factor in delivering mobile ads, tailoring interactions via mobile to consumers’ ‘tastes and interests’ clearly presents much greater potential for driving higher response and conversion rates.”

For businesses that have been or are beginning to integrate SMS into their marketing strategy, this study may serve as a guide.