Category Archives: Increase Sales By SMS

How are Businesses Using SMS Marketing to Boost Sales?

So you’ve heard a lot about sms marketing, but how can your business use this mobile marketing medium to boost your sales. We’ve examined a few case studies for you to show how some of the world’s largest companies are using text message marketing to build their business.

Hilton Uses SMS With Success

The Hilton Hotel group has successfully used SMS messaging to increase guest numbers to its hotels and build customer loyalty.

The hotel sent out important marketing messages such as on-site specials and promotions directly to its members’ mobile handsets.  SMS allowed the hotel to get the messages out instantly and at the most appropriate time of day.

The use of SMS as a direct marketing tool resulted in a 10-25% increase in offer redemptions sent out by the hotel and proved to be an integral part its direct marketing and loyalty strategy.

Source: www.EmailMobileMarketing.com

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Pepsi Co. SMS Super Bowl Promotion

In the run up to the 2007 Super Bowl, Pepsi unveiled 15 new can designs and created a range of promotions as part of a major new branding initiative.  Its Super Can contest gave fans the chance to win Super Bowl tickets for life and a jewel-encrusted can valued at $100,000.  Alongside traditional and online promotions, Pepsi also became the latest brand to deploy a mobile advertising program on the Sprint Mobile Media Network, and one of the first to incorporate video into its campaign.

GOALS

Expand the promotion of its Super Can contest
Increase awareness of the 15 new Pepsi can designs
Drive traffic to its mobile web site
Increase video and wallpaper downloads

MECHANICS
Pepsi was able to cut through the noise around the Super Bowl as the exclusive advertiser on the Sprint Mobile Media Network’s homepage in the days leading up to the big game.  And, as a result, drove consumers from four different banner display ads to Pepsi’s branded mobile web site, where consumers engaged in a variety of actions.

Pepsi enabled users to download a custom wallpaper of the “blinged-out” Pepsi can, click to see the video spots featuring the new Pepsi can designs, and click through to Sprint Power View — the only made-for-mobile video programming network in the United States with original sports and entertainment shows — where they could view live Super Bowl video clips, sponsored by Pepsi.

RESULTS

9 million impressions
An average click through rate of 4.5 percent, with the most popular creative achieving an 11.5 percent average
175,000 Pepsi wallpaper downloads

The program was one the first to integrate several engagement mechanics, including content downloads, click-to-view a video ad, and click to see a live TV broadcast.  At a time when advertisers are vying for consumers’ attention across multiple media channels, Pepsi built awareness and engagement for a major marketing initiative using the Sprint Mobile Media Network – leaving a lasting impression with the 175,000 people that now see the Pepsi wallpaper every time they look at their Sprint mobile phone.

Source: Mobile Marketing Association

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Dunkin Donuts SMS Text Message Campaign

GOALS

Entice trial of Dunkin’ Donuts hot lattes to high school/college age students in the Boston area
Drive in-store redemption of $0.99 small hot latte mobile coupon in month of October

MECHANICS
The SMS offer was sent to 7,500 targeted opt-ins.  Boston radio DJ’s invited participation; “text in to DD-123” each Thursday morning.  In addition, 400,000 Mobile Internet (WAP) ads ran in Boston targeted content.  Over 1,000 Dunkin’ Donuts franchise owners and workers were educated with marketing materials about how to help consumers redeem the SMS coupons.

RESULTS

The targeted WAP and SMS messaging coupled with radio created a 21 percent increase in store traffic and redemption of the mobile coupon.  The SMS message promoted the viral element of the coupon.  This proved to be a very beneficial aspect of the campaign, in that 17 percent of participants forwarded or showed the message to a friend.  In the research subsequent to the campaign, 35 percent considered themselves more likely to buy lattes and coffee from Dunkin’ Donuts.

Source: Mobile Marketing Association

5 Tips to increase sales with SMS Marketing

Having been in the business for over a decade now, we have seen just about every type of Bulk SMS Marketing strategy, with varying levels of success. The one common denominator between all the strategies employed is that companies who embrace this relatively new (for businesses anyway) communication channel is that they are almost always successful.

Often the first thought when people hear, “business text messaging” is, OH NO, you’re not going to be one of those spammers are you!?
True, in the past Bulk SMS for businesses usually consisted of getting a big list of mobile numbers and sending them all a spam SMS message! Nowadays though, the law and the savvy UK customer has caught up with these rogue companies and they are virtually non-existent.

In fact, here are some recent “Business Texting Fast Facts”

  • 65% of people send business text messages from their mobile phone on a daily basis
  • 50% of people receive business text messages from a member of their team/ department/ office
  • 47% of people receive business text messages from a colleague
  • 36% receive business text messages from a customer or client
  • 71% of people use business texts for setting ‘reminders of meetings and appointments’
  • 18% of people used business texts for ‘notifying people about new meetings and appointments’
  • 14% of people use business text for ‘chasing up suppliers or new orders’
  • A third of respondents (36%) said that they receive text messages from a customer or client
  • 11% of people receive text messages from suppliers.

So, what are the most effective ways to gain increased sales using Bulk SMS?

In reverse order of success rating;

Number 5
Start a text club. Allow people to text in to a keyword to receive special offers from you by text message.

Number 4
Keep a customer informed during the order process. Text them when you have received the order, when payment has been taken & when it has been despatched with a delivery time estimate. This has been proven to dramatically increase repeat orders and positive word of mouth.

Number 3
Text enable your adevrtising. Allow people to respond by texting you. On average around half of respondents will choose to do so if you include a text response on your advertising and often those people wouldn’t have responded so you increase response rates.

Number 2
Text lapsed customers. Try to get a list of customers from your database who haven’t bought for X months and text them out an offer to encourage them back to you. So long as they had a good experience last time, this is one of the fastest ways to gain new sales.

And, in at Number 1 …..
Follow up your sales. Customers like nothing more than to be assured they have made the right choice buying from you. Text them X days after the sale thanking them for their business and offering a number to call if they need any help or anything further. We have seen this increase recall rates, increase repeat purchase and hugely increase positive word of mouth amongst peer groups – essentially free advertising!